Seminar: Discovering the Vikings


Seminar: Discovering the Vikings

Sunday, January 29, 2017 - Tuesday, January 31, 2017
Shetland, UK
Discovering the Vikings (WP3).

A seminar to bring together the experiences of the participating partners for the exchange of evaluations on existing and new audiences.  Experts will be engaged to work with the partners to progress and implement the strategy.


28TH - 31ST JANUARY, 2017

The next project seminar will be held in Shetland in January, 2017.  The details are as follows:

27th January, 2017 Arrival day for Steering Committee
28th January, 2017 Steering Committee meeting & arrival day for partners and associated partners
29th & 30th January, 2017 Seminar
31st January, 2017 Up Helly Aa Technical Visit/Departure Day for those not participating
1st February, 2017 Departure day for others

The following information gives practical advice about the event and your stay, but if you have any further queries, please do not hesitate to contact Helen Smith ( or Catrina Carter (, 0044(0)1595 694688.

General Information

The weather in Shetland can be very variable and we would recommend that participants bring warm waterproof clothing and strong walking shoes or boots.


Meals will be organised for the Saturday, Sunday and Monday and for the early evening of Tuesday.  The cost of this is to be in the region of £200 per person.  Shetland Amenity Trust will pay for these costs and back-charge them to your budgets.  Additional meals must be paid for by partners and claimed back through the claims process.

Technical Visit

This seminar will coincide with Shetland’s world famous Up Helly Aa Viking festival.  Participants are invited to stay in Shetland for the technical visit on Tuesday 31st January to view the festivities on the day.  You will have the opportunity to view the Jarl Squad and its Viking longship as they make their way through town on Tuesday morning.  You will also have the opportunity to get up close to some of the Jarl Squad members during a visit to the Shetland Museum and Archives on Tuesday afternoon.

From 12.00 p.m. to 1.30 p.m. there is a local music event ‘Fiery Sessions’.  We can secure tickets for participants to attend (in the region of £15 per person) but this cannot be claimed from the project.

On Tuesday evening there are two parades around town.  The earlier at 5.30 p.m. is for the Junior Up Helly Aa participants and the second at 7.30 p.m. is for the main event.  Both culminates in the burning of a Viking longship.

Afterwards, tickets have been secured at the Bells Brae Hall for any seminar participants who wish to continue the festivities until the next morning.  Please indicate on the registration form if you wish to attend.


Each partner has a budget of €3,000 to attend this seminar.  Due to the costs associated with travelling to/from Shetland, and the fact that there has already been overspends on the budgets attending previous seminars, it is recommended that partners tailor their numbers participating to fall within this budget.

Associate Partners wishing to attend must pay for their own travel and accommodation.  In addition, they will be charged £200 per person for attending the seminar and meals.


Seminar 4 Call for Papers.docx1.22 MB
Seminar 4 Information.docx1.22 MB

Destination Viking is a new travel experience concept. Partners from a number of countries have come together to develop a borderless tourism destination focusing on the Viking world.

Quality is a key word for Destination Viking - as a visitor you expect quality at every level, and we will deliver it. Quality means quality of activities, quality of presentations, quality of workmanship, quality of sites, quality of food, quality of souvenirs. In short: quality experience!